media training
intermediary media training course
Our media training courses, presented by senior communicators and ex journalists, give everyone who deals with the press the confidence to handle enquiries and interviews positively, to structure effective key messages, and to develop a powerful communications strategy.
Our intermediary course is the most popular and probably the most relevant for all clients.
We give an eye-opening insight into the world of journalists. We will show you what the media are already saying about you and your sector. We follow up with a key message development workshop.
We can even include training in writing effective press releases and selling-in stories to the press. However, the highlights of the day are the realistic, challenging and invigorating radio and television interview sessions.
Television interviews include 1-1 news and remote studio formats. By the end of the course participants will achieve all the skills of our introductory course plus:
- Structure and write a highly effective press release.
- Sell-in their story effectively to the press.
- Deliver a well-structured radio interview.
- Handle television news, and deliver an interview down-the-line.
Duration – full day
Costs start from - £2,000 plus VAT for a group of up to six people, including all course materials and a DVD of any recorded interviews (excludes room hire, group meals and trainer travel and accommodation costs)