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media training

media familiarisation training course

Our media training courses, presented by senior communicators and ex journalists, give everyone who deals with the press the confidence to handle enquiries and interviews positively, to structure effective key messages, and to develop a powerful communications strategy.

This media training course is designed for people with little or no experience of dealing with journalists.

You will find out what journalists think of your organisation and sector. Learn what they are looking for from you. See and put into practice our top tips for handling calls from the media, so that you gain, and maintain, control.

Take part in our unique key message development workshop. And finally practice all the skills you have learnt, in a TV interview.

By the end of this course participants will be able to:

  • Handle a call from a journalist confidently
  • Develop and use effective key messages
  • Understand the priorities and language of the journalist
  • Avoid being misquoted or quoted out of context
  • Deliver a short news interview on television

Duration – full day

Costs start from - £1,500 plus VAT for a group of up to six people, including all course materials and a DVD of any recorded interviews (excludes room hire, group meals and trainer travel and accommodation costs)